Main Content
Our Ethos
We help companies build their profile by providing holistic communications solutions based on earned, bought and owned media. Combining a number of marketing disciplines we develop campaigns which will enhance your company’s image and success
Services
PR
We will develop your company’s Public Relations so that every touch that your clients and prospects have with you, is a positive one. Of course PR is also commonly used to mean Press Relations and this is the cornerstone of that all important ‘earned media’. And we don’t just agree to send out a set number of press releases (although we can do that!) - we prefer to take a longer term approach and position your company with the key media in your sector. We will work with you to develop angles and stories which will chime with editors and journalists as well as your prospects
Marketing
We can evaluate your existing overall marketing strategy and suggest changes, or we can develop a brand new one, either company-wide or for a specific campaign. We like to employ integrated inbound and outbound marketing methods, to optimise the boost to your sales. Using a range of techniques, we will develop your personas of your target customers and use this information to develop engaging content and cutting-edge technology to attract new customers as well as engaging your existing ones on a regular basis. We can work on every aspect of your marketing and will measure, analyse monitor to ensure that it’s working well for you.
Social Media
Success needs sharing and having a positive presence on your key social media channels is a given. But you may need help identifying what message you should be spreading on which channel and how you will find your target audience there. More and more channels are being used by different demographics, specific vertical markets and different parts of the world. Using a combination of text, images and video, we will develop a range of messages that will work. We will position all of your news to make it appropriate for each channel, as well as finding key people to follow, influence and engage with.
Social Advertising & PPC
As important as organic campaigns are (and they should always form the cornerstone of your social media activity), you may also need some paid activity to get the traction that you need for certain campaigns: algorithms simply don’t put you in front of enough people sometimes. Here’s where social advertising and PPC comes in and will be part of your bought media campaign. We will research your market and using the vast array of analytic data at our fingertips, we can target your potential customers at a really granular level. Still amazingly affordable, we can make your make your budget, work really hard for you.
SEO, analytics and statistics
Your website should form the cornerstone of all your public facing activities, so you need to make sure that as many people as possible can actually find it. SEO is not a one-time activity, more an ongoing campaign of producing correctly positioned content. Using analytics and statistics, we can see what’s working best and keep evolving activities as the algorithms change. And of course, once people find you, you need to make sure that your
Events
So much business is done online but sometimes you can’t beat face-to-face time to initiate new contacts or develop existing relationships: whilst the very big exhibitions may have thinned out over the years, some of them are still going strong (and are incredibly influential) as well as a whole new generation of new ones coming up. Whether it’s a presence at someone else’s exhibition or conference, or your own bespoke event (from the very small, to the incredibly complex and lavish), we can help you.
Websites
Needless to say, your website should form the cornerstone of all of your customer facing activity (and is the main part of your owned media). The chances are you will already have your own website, but maybe you have outgrown it, or you need it to be more dynamic. Or perhaps you need more landing pages and forms that are integrated with your CRM and your inbound marketing campaigns. Whatever your requirements, we will help you evolve your website in its existing form, or help you design and develop a whole new concept.
You can get in touch by emailing hello@albadorebishop.com or via the contact page. You can also reach our CEO Helen on Twitter: @helenmoore
