Babs is one of those very rare people that manages to combine technical expertise with a business brain as well as a lot of creative flair. She is ace at wrangling clients’ all-important data to ensure that it is compliant and used to engage customers and attract new ones. Comfortable on a dizzying array of platforms (she is well-versed with WordPress, for example), she is a vital part of the team ensuring that client campaigns are carried out in the most effective way possible.